Branding and word mark for Brooklyn-based jewelry designer. The client wanted a mark that reflected her contemporary, minimalist, but deeply colorful line of beaded adornment. The mark needed to hint at the hand made quality of her work without skewing “crafty”.
Part inspirational guide, part journal, Book Life: A Reader's Journal is intended as a place to record everything about the books you read and to help you remember them for years to come. Beautifully illustrated with classic but contemporary typography.
Publisher: Rock Point
Art direction: Merideth Harte
Illustration: Lisa Perrin
To launch the SS15 campaign, I worked with Reebok team and writer Kimberly Harrington to create the look, feel, and voice of this fashion-forward line of empowered women's athletic wear.
Posters, social media, digital, look book and out of house application of branding rounded out the scope of this engagement.
Concept illustrations for Pepsi’s Live For Now campaign / for JDK Design.
Branding for a West Soho bar in NYC. A mark was requested to reflect the pirate themed venue. The hand rendered logotype was applied to the interior and across all printed collateral.
A 2-box edition set, this Quarto Publishing edition of step-by-step hand lettering instructions included 26 upper case and 26 lowercase cards, tool recommendations, technique tips, and basic instructions.
The scope of the project included art direction through production.
Should Be Writing is everything you'd hope to find in a writing workshop, condensed into one highly effective journal.
Art Direction: Rage Kindelsperger
Big Leo is an NYC-based representative agency for photographers, stylists and producers. The goal of this project was a mark refresh across printed collateral and web.
The lion got an update and its lock-up with clean, san-serif typeface gave it a fresh and contemporary feel without losing its original flare.
Adam Marelli is a NYC based photographer and instructor. He travels the world hosting master classes. The scope of this design engagement included a design exploration, mark execution, and collateral design & production.
The client wanted the mark to reflect his passion for travel and image making.
This books utilized personal interviews, photo essays and playful illustration to celebrate the food cart culture in Portland, OR. Written by Kelley Roy, founder of the pioneering maker space, ADX.
Catskill Case Study, a developer, came to me to redesign an existing mark for their new project located in upstate New York. The mark needed to be refined as well as made adaptable to future projects. We settled on a contained mark that reflected a modernist style with clean, clear typography.
Developed by NYC based fitness guru Stacy Berman, The System is an organic whey protein powder developed to help you unlock a healthy body and support fitness. The scope of the project included creative exploration, logo development and packaging for the 6-flavors that make up The System.
The concept for the final mark evolved from a holistic definition of a system…a whole formed from related parts. Abstracting from a circular configuration and möbius band, the mark reflects the never ending pursuit of well-being, spiritual growth and challenge.
A series of BRAZIL themed patterns created for a series of IPad and IPhone cases to tie in with the opening of the Apple Store in São Paulo 2014.
TMR, Inc. (Teknical Material Recycling) is a small semi-conductor recycling company based in San Jose, CA. They wanted an identity that reflected the nature of their business in a fresh, contemporary way. Business collateral and website rounded out the scope of the project.