To launch the SS15 campaign, I worked with Reebok team and writer Kimberly Harrington to create the look, feel, and voice of this fashion-forward line of empowered women's athletic wear.
Posters, social media, digital, look book and out of house application of branding rounded out the scope of this engagement.
Catskill Case Study, a developer, came to me to redesign an existing mark for their new project located in upstate New York. The mark needed to be refined as well as made adaptable to future projects. We settled on a contained mark that reflected a modernist style with clean, clear typography.
Big Leo is an NYC-based representative agency for photographers, stylists and producers. The goal of this project was a mark refresh across printed collateral and web.
The lion got an update and its lock-up with clean, san-serif typeface gave it a fresh and contemporary feel without losing its original flare.
Adam Marelli is a NYC based photographer and instructor. He travels the world hosting master classes. The scope of this design engagement included a design exploration, mark execution, and collateral design & production.
The client wanted the mark to reflect his passion for travel and image making.
Developed by NYC based fitness guru Stacy Berman, The System is an organic whey protein powder developed to help you unlock a healthy body and support fitness. The scope of the project included creative exploration, logo development and packaging for the 6-flavors that make up The System.
The concept for the final mark evolved from a holistic definition of a system…a whole formed from related parts. Abstracting from a circular configuration and möbius band, the mark reflects the never ending pursuit of well-being, spiritual growth and challenge.
TMR, Inc. (Teknical Material Recycling) is a small semi-conductor recycling company based in San Jose, CA. They wanted an identity that reflected the nature of their business in a fresh, contemporary way. Business collateral and website rounded out the scope of the project.